With pun-filled taglines like “Halal, can it be me personally you are looking for? ” and “You had me at halal, ” Muzmatch might seem like merely another quirky app that is dating but there is a whole lot more to it than that.
Muzmatch is geared towards finding wedding partners for Muslims round the globe — plus it claims become near to striking one million users globally.
Operating in virtually every nation (though it really is most well known when you look at the UK, US, and Canada), the location-based application shows users probably the most appropriate people near them according to a “sophisticated algorithm” which considers several different facets on the basis of the information they give you inside their pages.
Muzmatch ended up being the brainchild of 34-year-old Shahzad Younas, a previous morgan stanley banker whom told Business Insider he left their task in June 2014 to understand just how to build apps after he’d the concept when it comes to business.
“I was thinking, ‘Why is no one doing an application when it comes to Muslim market? ‘” he told company Insider. “We don’t have such a thing, we had been nevertheless on websites online. “
The audience, and the problem” — something other companies had a lack of expertise in as a Muslim himself, he said he understood “the market.
“For Muslims, wedding is this type of part that is big of life, ” he explained. “we do not actually date, we marry. “
He included that the Muslim market had been generally speaking “at least five years behind the conventional market and dating apps” with primarily platforms that are web-focused therefore he decided in order to make Muzmatch mobile-only.